In a competitive digital landscape, it can be challenging for a business to stand out and attract attention. With so much noise and competition online, it's important for a business to find ways to rise above the digital clutter and effectively communicate it's value proposition to potential customers. This is what LevelAI seeks to achieve with it's website using strong and consistent visual design elements that aligns the brand's values and messaging.
Goals
Produce minimum viable product (MVP) website aimed at building LevelAI profile as knowledgeble specialsts in small business growth
Communicate a consistent translation of the brand message and values
Test the "Growth-Driven Design' process for website creation
Scope and constriaints
Minimum Viable Product
For this project, the goal was to achieve MVP quickly by focusing on the core features and functionality, and then iterate and add additional features as needed based on it's expanding business goals. Constructing the website using the Webflow no-code web builder tool was favoured as a solution to deliver the website quickly. This presented the challenge of learning a new no code platform.
Goals
Produce minimum viable product (MVP) website aimed at building LevelAI profile as knowledgeble specialsts in small business growth
Communicate a consistent translation of the brand message and values
Test the "Growth-Driven Design' process for website creation
Seeking New Paths to Growth
LevelAI were laser focused on identify their target market. From years working and networking with small business, they recognised a pattern of deficit which these business could leverage AI to achieve
Goals
Produce minimum viable product (MVP) website aimed at building LevelAI profile as knowledgeble specialsts in small business growth
Communicate a consistent translation of the brand message and values
Test the "Growth-Driven Design' process for website creation
Defining the style
Structure and Visual Heirachy
I wanted to see how the elements and features would function, where they might live on the webpage, and how useful they might actually be. I produced a low fidelity wireframe to layout key pages exploring the functionality of the elements on the page, prioritise content and map out the navigation.
Goals
Produce minimum viable product (MVP) website aimed at building LevelAI profile as knowledgeble specialsts in small business growth
Communicate a consistent translation of the brand message and values
Test the "Growth-Driven Design' process for website creation
Defining the style
Aesthetics Matters
The color scheme, font choices, imagery, and overall layout of the LevelAI website forms an integral part of it's overall user experience. This helps to create a cohesive and consistent look and feel for the site. I created a style guide based on the existing brand element to ensure a consistent look across brand touch points. I defined the web typography styles, color palette, Buttons, Text Fields, links and tabs would look like. I also created reusable components for the footer, article headers and post leads.
Goals
Produce minimum viable product (MVP) website aimed at building LevelAI profile as knowledgeble specialsts in small business growth
Communicate a consistent translation of the brand message and values
Test the "Growth-Driven Design' process for website creation
Seeking New Paths to Growth
LevelAI were laser focused on identify their target market. From years working and networking with small business, they recognised a pattern of deficit which these business could leverage AI to achieve
Goals
Produce minimum viable product (MVP) website aimed at building LevelAI profile as knowledgeble specialsts in small business growth
Communicate a consistent translation of the brand message and values
Test the "Growth-Driven Design' process for website creation
.png)
.png)
